Autodesk’s Smallest Branding Campaign in the World
The logo made out of DNA origami! As part of exploring the boundaries of what computer-aided design software could do and the challenges future generations of customers might face in the fifth or sixth industrial revolution we set out to build the world’s smallest branding campaign.
Our researchers used DNA origami to design and produce the Autodesk logo out of DNA. Finally, we observed our handiwork using atomic force microscopy magnified approximately 250,000 times.